Art-T. #10 – ‘Followmeto’ by Murad Osmann

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A woman, seen from behind, takes her photographer boyfriend by the hand, impatient for him to follow her. This original composition, reproduced in various destinations all over the world, is the founding element of Russian photographer Murad Osmann’s ‘Followmeto’ project.

From Barcelona (Spain) in 2011, to Hong Kong (China), Singapore, Amsterdam (the Netherlands), Bali (Indonesia), Venice (Italy), New York (the United States), London (the UK), Jaipur (India)… fashioned like a digital travel journal, every scene is a stop on this romantic round the world trip.

Neither the photographer’s face nor that of his model are ever seen. By keeping part of the mystery alive, the couple seems to invite us to follow them on their journey. The images also awaken our curiosity – who is this woman? When will she turn around? Will the hands let go of each other? What will their next destination be?

In his vividly colored shots, the photographer seems to have both a front row seat to, and become a (powerless?) victim of his girlfriend’s (Nataly Zakharova) thirst for discovery.

Murad Osmann: ″The first photo happened in Barcelona while we were on vacation. Nataly was a bit annoyed that I was always taking pictures of everything, so she grabbed my hand and tried to pull me forward. That said it didn’t stop me from doing photos while she was pulling me. […] For me photography is about capturing things other people might miss. I want others to look at my work and see beyond the obvious – explore the imaginary world I have created.

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